Mad Viking
Beard Co.
Mad Viking is a place dedicated to the love of all things Bearded and Viking. Selling beard products such as oils, balms, shampoos, conditioners & more that are inspired by Norse mythology.
Helping Mad Viking flex their brand at scale
I partnered with amazing account managers, specialists, and copywriters to project Mad Viking's voice on social media through effective lifecycle marketing assets (i.e. Videos, GIFs, Simple Animations, Carousels, and Display ads). These ads not only increased brand awareness but also significantly increased this client's ROAS.
The Sons of Anarchy
even got in on it.
Actor Ryan Hurst
(Opie)
That's right, this beard oil is for more than just vikings. Actor Ryan Hurst teamed up with the folks at Mad Viking to spread the word about his favorite beard products.
impact
-
Paid Social Revenue went up 187%
-
Ad spend went down and ROAS went up.​
-
Saw returns go from:$27k - $115k