Capturing Ziggy's
Essence

Twenty years later, this book remains the closest readers will get to understanding Bowie through his own words. First published as a signed limited edition, Moonage Daydream sold out in a matter of months and became a highly sought-after collectible among generations of David Bowie fans. Meaning this social campaign had to capture the essence of Ziggy Stardust while respecting the rich, fantastical history of the Bowie brand.