SVS SOUND
An elevated audio company looking to reach new heights through paid social marketing.
SVS Sound was looking to put more focus on paid social advertising and the first step to elevating your voice in the paid social space is through creative. But they had more lofty goals in mind rather than just launching a large quantity of ads. They were looking to elevate their brand awareness and reach new audiences that they might not have been engaging with before.
BACKGROUND
THE CHALLENGE
KEY METRICS
Revenue
Conversions
Impressions
TARGET AUDIENCE
Movie Junkies
Age: 35 - 65+
Needs:
High-quality speakers that not only elevate their movie-watching experience but look great in their home theatre setup.
Sports Fanatics
Age: 35 - 65+
Needs:
Audio Equipment that further immerses them into the moments that matter in the big games.
Millenial Gamers
Age: 25 - 45
Needs:
Elevate their audio sensory experience with speakers that allow them to forget the outside world.
Music Lovers
Age: 25 - 65+
Needs:
Audio equipment that is proficient and allow them to not only JUST listen to music - but hear every single note and intricacy in the recording they are experiencing.
Home Renovator
Age: 35 - 65+
Needs:
Something that feels fresh and new - but performs at another level as they are expecting something that is an upgrade.
UGC CREATIVE
The first step to elevating SVSs paid social presence was to begin implementing UGC creative. We really wanted to show off the power of their subwoofers and make something fun and engaging for our audience to hook into. The engagement and results from these ads were amazing and they were our consistent top performers!
FEATURE
POINTOUTS
Next, we capitalized on the Feature pointout trend for two of their top performing products. This was a great way to both elevate the SVS brand AND educate our target audience as to why they should invest in SVS. Showing off the technology behind the speaker and all the extra features that come with the product.
SOCIAL PROOF
Once we've established the SVS brand to our audiences, they might still be thinking on due to it's high price point. So, it was important that the next thing they saw from us were real customer stories and reviews from blogs they trust that could encourage our audience to convert.
ELEVATED BRANDING
Through punchier messaging and more creative ways to display the power and effects of the speakers - we were able to achieve our goal of an elevated brand both visually and tonally.
Revenue
1.7 Million
Generated from Paid Social
Conversions
2.5%
Avg. Conversion Rate
Reach
150%
Increase