HUMAN Security
This all-in-one security platform needed a complete creative rejuvenation and renovation that could bring them more qualified leads that convert. I had the pleasure of leading the way on the creative aspect completing multiple duties including copywriting, design, and landing page design.
ROLE
CREATIVE DIRECTOR
PRODUCED AT
LEVEL
CLIENT
HUMAN SECURITY
the challenge:
the fix:
-
Align messaging with audience pain points
-
Refresh branding design across all channels
-
Custom conversion focused Landing Pages
The HUMAN Security paid marketing strategy needs to be refreshed across all current channels with cleaner, streamlined visuals and a messaging update that drives more conversions and users into the sales funnel.
messaging alignment
Enterprise
Technical Leaders
job titles:
​​
​
​
top pains:
-
Bot attacks such as scraping, data contamination and ATOs are costing us.
-
Pressure, urgency to protect brand and revenue.
-
Current tech/point solutions are ineffective.
-
Pressure to stay ahead of evolving threats like Gen AI.​
-
Chief Info Security Officer (CISO)
-
Chief Security Officer (CSO)
-
Chief Information Officer (CIO)
-
VP/Dir. of Info Security
-
VP/Dir. Security Engineering
-
VP/Dir. of eCommerce​​
Value Propositions:
branding refresh
old designs:
refreshed designs:
Now, time to apply to across channels:
conversion focused landing page
Leading with a UI screenshot paired with punchy, informative bullet points and closing with a form fill section to capture conversions right away.
Adding some trust-building efforts early on to illustrate at-a-glance that HUMAN is trusted by well-known brands.
Diving deeper into the details of this specific product. Additionally, this is designed to be repeatable to show off highlighted details for each product HUMAN has to offer across various landing pages.
It is important to also show how HUMAN is driving innovation in the security space through their AI-Powered security features.
If the user has clicked through and read this far into the landing page, they are definitely interested and this is our chance to further illustrate the power of the HUMAN security platform with more previews of the UI they will be using.
This section rounds out the page and adds more depth to the history of the product with words from one of the founders of the company.
This section cycles through three different testimonials that describe real world experiences with the product and instill more trust.
This section illustrates all of the ways HUMAN can be better for your business than other traditional bot management services.
Closing out with more information about the company and a CTA button that directs them back to the form fill and sees our user
%20-%20Demo%20LP.png)