THE CONCERT CONCEPT
The design process started with a conversation with the Brewtality account manager and it was conceptualized that these ads should emulate the style & feel of a Mötley Crüe show poster or tour merchandise. So the research began, I began digging through some of Mötley Crüe's old poster designs from back in the day and they all contributed to the creation of this design.
MÖTLEY CRÜE VARIATIONS
These beans are Crue approved. Tommy Lee shot some at home footage and supplied to the Brewtality marketing team to promote their latest caffeination endeavor!
Not only did the coffee Kickstart Your Heart, but it also kickstarted the company's yearly income. These ads generated a 15% increase in Brewtality's yearly income...and that was just the first weekend after launching this social media campaign.