top of page
02_Bar.jpg

Breeo

The Original Smokeless Firepit

ROLE

CREATIVE STRATEGIST

PRODUCED AT

CLIENT

02_Bar.jpg

Breeo was looking to elevate their paid social presence and offload some of their bandwidth to someone they can trust to develop unique, creative campaigns that drive conversions and set Breeo apart from the rest. Their main goals were to expand the Breeo demographic while creating ads that leave a lasting impression.

background

02_Bar.jpg

the challenge

KEY METRICS

02_Bar.jpg
02_Bar.jpg

target demographics

Wearing a Plaid Shirt

Millenial Renters

Age: 25 - 40

Needs:

Portable, high quality fire pit that they can bring with them from place to place that doesn't cause damage.

Sports Fans

Tailgaters

Age: 35 - 55+

Needs:

A unique, portable, fun way to cook food outside a stadium before or during the big game.

Friends Camping in Woods

Campers

Age: 25 - 55+

Needs:

They need a firepit with cooking upside that is convenient and that they can bring with them anywhere.

Party

Backyard Entertainers

Age: 25 - 65+

Needs:

The centerpiece of their party, gathering, or elevated backyard space. Something that is permanent, durable and unique.

Image by Mike Kilcoyne

COOKING ENTHUSIASTS

Age: 35 - 65+

Needs:

A convenient and innovative cooking device that enriches their hobby and cooks great meals.

02_Bar.jpg

UGC CREATIVE

Our demographic has always responded well to UGC content and has been a historic top performer for Breeo. They love to see relatable content and seeing real people use the product in ways they would also use it in their everyday lives. The UGC format also adds an element of authenticity and accessibility to the product so people might be less intimidated to purchase.

02_Bar.jpg

FEATURE
POINTOUTS

Feature Callouts are a very popular paid social trend that are super effective in educating the viewer on the aspects + features that make the fire pit unique! We saw great success with our initial callout ad so we implemented more throughout the months and have seen consistent results and conversions from these ads!

09-12-23-Breeo, LLC-Static Image-Y Series Features Pointout.png
__LP - Static Remarketing - Conv - Top 25% TOS - 90 Day - Top-Performer - Skillet Rest - I
07-06-23-Breeo, LLC-Static Images-Features Point Out-X Series Chair-CR1.png
02_Bar.jpg

SOCIAL PROOF

Implementing real customer testimonials gave the account more authenticity and shows potential customers what other customers love about the product! Messaging that is made by the customer for the customer has been a surefire formula to a successful ad for Breeo.

__LP - ASC - Full Funnel - 7DC_1DV - X Series - Image - Testimonial - X Series Corten Stee
02_Bar.jpg

DURABILITY
SHOWCASE

Showcasing the durability of the Breeo products through these eye-catching demonstration pieces did awesome in our remarketing campaigns. Giving the customer yet another reason why Breeo is the obvious choice over other smokeless firepits

02_Bar.jpg

US vs THEM

Some people might see the firepit and think “oh it’s just another firepit with an expensive price tag.” If we show directly how a Breeo stacks up against a traditional fire pit that people will turn to at Home Depot or any department store then we will see some strong conversion and engagement for Breeo.

__LP - Split Test - Lookalike Audience - Prospecting - Conv - Meta LAL - Fire Pits - Image
__LP - Split Test - Lookalike Audience - Prospecting - Conv - Meta LAL - Fire Pits - Image
11-20-23-Breeo, LLC-Static Image-Breeo vs Solo Stove-V1.png
02_Bar.jpg

KLARNA

People love the product, but no so in love with the price. So we took note of that and gave them one less reason not to convert.

We saw more purchases come in when we started promoting their Klarna “Buy Now Pay Later” option. We also strategized launching this campaign around the holidays as people might be in a more 'buying now' mindset than the rest of the year.

10-18-23-Breeo, LLC-Static Image-Klarna-Feed.png
02_Bar.jpg

TAILGATING

A big goal was to expand our demographic and target more tailgating audiences around the start of the NFL season. We rolled out these ads that promote the Y-Series portability and cooking capabilities to create a unique tailgating experience.

08-21-23-Breeo, LLC-Static Image-Tailgating Collage.png
02_Bar.jpg

TEXT AN EXPERT

Smokeless fire experts? Yep, they exist. And you can text them directly with any of your questions you may have to see what model of Breeo is right for you and your backyard situation. This makes for one of Breeo's big differentiators that is worth putting out there in the paid social atmosphere!

02_Bar.jpg

PORTABLE +
PARTY WORTHY

Smokeless Firepits are often a great excuse to gather your friends and family...and what if I said you could bring that ability with you anywhere? Very exciting stuff. We wanted to make this aspect a big part of our marketing efforts and they really paid off with big results.

bottom of page